Definition Sales Promotion Girl
The marketing product require some activities that involve a variety of resources. As a growing phenomenon today, in marketing there is a section that has a direct relationship with the consumers, which is the product sales section. This section consists of several divisions, particularly with regard to the marketing system that performed a marketing.
For product sales force, there are now a part of direct marketing that offers a product or product sample. This section is usually known as a sales promotion, and because of the gender character then there is sales promotion sales promotion girls and boys. In this study will be an analysis of the use of sales promotion girls of a company's products related to marketing the product.
Definition of sales promotion girls can be seen from various aspects. By the use of language, according Poerwodarminto (1987: 198), sales promotion girl is a professional engaged in the marketing or the promotion of a product. This profession usually uses a woman who has an interesting physical character as an attempt to attractive the attention of consumers.
According Carter (1999: 37), the need for companies to force sales promotion girls adapted to the characteristics of a product to be marketed. Promotional products for everyday needs usually employ sales promotion girls with the the possible criteria is lower than the sales promotion girls for products such as lux as well as automotive products. Thus, the selection of the use of sales promotion girl power can be based on consideration of the product to be promoted. Correspondence between the products promoted with the qualified sales promotion girls enables consumers will increase the attractiveness of the product being promoted. The existence of a physical character of the sales promotion girl, functionally can raise the image of the products, especially products direct consumption.
According Darmono (1998: 35), a sales promotion girl are required to have a high level of intelligence, especially on knowledge of products promoted and marketed and also has the physical appearance of the character of the product support.
Definition of sales promotion girl in terms of the marketing system, Nitisemito (2001: 53) argues that as one of supporting the marketing of a product it is necessary to force the promotion of a product so as to attract consumers. Furthermore, with the ability to promote owned a sales promotion girl will be able to provide a variety of information related to the product.
Retnasih (2001: 23) states: "Sales promotion girl is a woman who is recruited by the company to promote the product." This opinion see where sales promotion girls of the function is as the presenter of a product. Furthermore, this argument illustrates that the main task of sales promotion girls is the promotion of products, in general, the status of sales promotion girls are contract employees. They contracted within a certain time to promote a product.
Ability Should Include An SPG
Raharti (2001: 223) states that there are several requirements that must be met by sales promotion girls, namely
Performance. Performance is the physical appearance that can be sensed with the using vision. In this perspective, also illustrates the performance of one's nature. These traits are measured from outlook appearance (physical appearance) and design the dress code (clothing design), the size of this nature subjective (each person is different possible).
Communicating Style. Communication absolutely must be met by a sales promotion girl because through this communication will be able to create interaction between consumers and sales promotion girls. This communication is measured from speaking styles and ways of communicating. Measurements on communicating this style can be returned to the consumer because it is subjective.
Body Language. Body language is more directed at the physical movement (gentle, graceful, and others). Gestures while offering products and physical touch (body touch) is a description of this body language. Measurement of body language can be returned to the consumer because it is subjective.
If you meet these elements, it is possible sales promotion girls who recruited the company will be able to create a good perception about the product being advertised, and will be followed with the interest in the purchase.
General Persyarat An SPG:
woman
Age maximum 24 years
Minimum high school education or equivalent
Minimum height 160 cm
Maximum Weight 56 kg
Well dressed
Experienced as an SPG or the have interest in learning to be a good SPG.
Sales promotion girl of the function is as the presenter of a product. From this we can conclude that the task of the SPG is promoting a product, selling products to consumers / the general public.
SPG Quality Assessed Based on experience
Sales Promotion Girl or the SPG is the part that probably can not be separated from a chain of providers of goods production. SPG is part of the division of its cutting edge. SPG usually deal directly with the the end user or it could be dealing with the a reseller or the retailer alias retailers. Depending on how the program is used by the company in using SPG services.
There SPG which is an organic part dsari company, but there are also non-organic. SPG organic in the sense that indeed the the employee or the a permanent employee of the company who had been the promotion of energy for the goods produced by the company. SPG non-organic means is merely temporary workers in the rent or the paid employment contract over a certain time. The origin of this SPG some from individuals but there is also a ready-made stock supplied by the company or the agency employment. There is also SPG which is the stock of a company outsourcing. Today there are many companies Agency / Outsourcing like this. Not only SPG which is provided, but also Security, Telephone Operator, there are also cleaning service and Building Treatment.
Back to the SPG. The presence of an SPG in a promotional event either in the form of a mobile event Road Trip or the Exhibition Stand, a little more help the company attract potential buyers. It is based on the first appearance in the show by SPG with the physical appearance is usually attractive. After seeing the SPG appearance and attractive offerings, usually prospective buyers think to try a product or the simply receive samples / brochures which handed by SPG. Sample or the brochure is then became an early bridge between SPG communication with the prospective buyers. Samples are usually provided by companies that sell food products, beverages or the tobacco products. Samples freedrink a cigarette or the drink a glass of orange flavor usually frequently offered by the SPG's. And for products that do not use the free sample is usually sufficient with the free the test, such as computer products, Internet modem or even a motorcycle.
But many companies that often feel optimally aided by SPG SPG iniTerutama non-organic. This occurs because the non-organic SPG usually do not have a good competence of the products sold. Product knowledge often not well mastered. This is because there is no enough time to learn it because SPG like this often receive job ad hoc basis. But many also SPG little indifferent with the product knowledge. They think only how to attract potential buyers with the her appearance and then they handed me a brochure and then describes in outline only and they just think how she spent hours coming to an end and then get his reward.
Unlike the SPG are organic, they controlled more product knowledge because he became an integral part in the company that produces the products he sells. but not necessarily all have flaws like most SPG SPG inorganic earlier. Many SPG also trying to learn the knowledge of the products he sells. They position themselves as candidates for the average consumer, which always wants to know the details of the products that will he bought and master more knowledge on these products.
Even if such a need SPG professional buy products that will he offer him to his own understanding of what is felt by consumers who buy these products and then he compared with the competitor products. Because in addition to controlled almost the entire product knowledge he offers, SPG also have to understand on what is being done by a competitor or the competitors. Whether it's about the product benefits and programs that are running competitors.
Take for example, one must master the SPG HALO HALO product knowledge and be familiar with the programs that run Postpaid Mobile Services such as Xplor of Excelcomindo Pratama and Matrix of Indosat. And vice versa. Well, here in need whose name CAD (Competittor Activity Data).
If you've mastered more good product knowledge product that sells itself as well as competitor products, then this is an SPG SPG like that would qualify. And often non-organic SPG reliable as it often can penetrate through to the prestigious position at the company he once partially follow.
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