Definition Event Organizer (EO)
1. The Definition Event Organizer (EO)
In line with the development of the times and the the rapid advancement of society and the technology had an impact on the development of the system or a the marketing concept that will be used companies that want to sell their products, so it can continue to exist amid the growing competition in the market.
One of the marketing concept has evolved in the community was the concept of the show (event). Created and the performed the event organizer (EO) as a strategy to promote the company's products are the most effective, where the public as consumers can immediately participate feel it, embrace new consumer, renewing loyal customer contact and the communication with the the old, launch and the promote the full the entire range of products, accelerate the sales process and the increase sales and build and the enhance brand image of the company.
Talk about the event organizer - hereinafter referred to as EO - we must first understand what criteria the event organizer. The term is now is very popular, because the world of EO in wide range of the place is growing. In fact, some have it as a profession.
Organizer is not much different understanding with the a committee, ranging from the level of 'Farewell School' to 'Move Position', we are always involved with the what is called the committee. The following proposed by Adrie Subono (JAVA Musikkindo Present WOW !!: Glossary) Event Organizer is an organizer of events.
Meanwhile, according to management experts Rhenald Rhenald (JAVA Musikkindo Present WOW !!: More Than Just Energy), suggests that the event organizer business is a business that implements the concept of sustainable management and consistent in exploring the world of entertainment profusely. Built from a team that records every single detail of the process of selecting the event, pack the event, meet payments, manage licensing, assuring security implementation, record market turmoil desire, as well as setting up the technology and the marketing, to report events (for reports) or a evaluation .
Furthermore, proposed by Indro'Kimpling'Suseno (How Pinter So Event Organizer: 14). Event Organizer was a group of people consisting of the executive team, a team of workers, production team, and the management team to implement operational tasks of a program or a to organize to create a program.
Organizer has a broad scope of work, according to the type of existing events and developments. Various type events, among others, can be grouped as follows:
1) Sports
-Pertandingan professional
-Kompetisi ratings
-Pertandingan Friendship (exhibition)
-Lomba-Race
2. Art
-Pementasan / Profit-oriented performance
-Pementasan / Performance event program
-Non-profit
-Institutional / Private
-Lomba / Festival
-Pentas Exhibition / appreciation
3. Talk Topics
-Diskusi / Dialogue
-Seminar
-Sarasehan
-Talk show
-Variety show
-Presentasi
4. Exhibition
-Pameran Commodity trade
-Pameran Art and the culture
5. Personal
-Pesta Marriage
-Pesta Birthday
-Syukuran
new -Jabatan
-Pisah Welcome and the a private memorial party.
the form of events, ranging from birthday parties at home to the world Olympic level, requires the work of the EO. No hands EO, the event can not be realized. The term mentions Event Organizer (EO) can vary, such as: Production, Communication, Service Bureau / Agency, Management, Executive Committee, Organizing Committee, Entertainment, and others.
Practice, it is as EO, will not probably organize all events, there certainly classification specialty. This classification arises naturally only. Usually involves a client who is accustomed to being served. Some EO classification are as follows:
• EO Specialization Contractors
Serve the purposes of this EO specialist company or agency that would have urination. Almost all companies or a agencies have events that are internal or a events programs are compiled internally the their own. And for a do so, they is usually took EO sake of efficiency and the success of the event. Therefore, they do not have enough time, energy and the thought to form an internal committee among themselves for a carry out the whole event. It is different with the their event as part of the promotion program. For example, the company anniversary event, gathering their customers, agents, or a canvas traveling purposes, direct promotion, and others.
• EO Specialist Program
This EO rely on most of his life through the program / event concept which they made for a be sold to sponsors. For example, events or a showbiz events, expos / exhibitions, sports competitions / automotive and others.
Work Systems Event Organizer (EO)
Once the extent of the scope of work EO, actually can be an alternative to a profession that can accommodate a lot of manpower. How it works EO has basic systems working together with the a working system in other fields of work. The only difference is the classification level of the program that can be measured from the coverage area of the program of work, workload, budgetary funds and the human resources involved. The working system EO as follows:
• EO position between 5 P
It is important to understand where is the position of the EO is located. Because of these concerns the scope of responsibilities attached and the accompanying. The order of the position of the parties in accordance with the the scope of work areas and the responsibilities was as follows:
1. The funders. It can be a sponsor or a agency / company that has 'intent' in simple terms was issuer of funds for a the implementation of a program.
2. Implementation. Here, the position and the role of the real EO. Implementing have to work hard for a realize the dream and the the satisfaction of all parties. Due to being the center of all the existing parties, the executive has a vital position and the strategic.
3. Viewer. The viewer is one of the key appeal of a program. All type programs depends on the performers. Example: a regional level football competition, if not followed the top teams, have less appeal.
4. Attendance. Whatever eventnya program, audience attendance factor / guest will be very important. Either pay or a free, a small party at home up to the level of a formula one race, the crowd factor was one measure of the success of the event.
5. Observers. It is usually of the press, or a even our own comrades, or a anyone who obtain information about the event that we carry. The observers or a outsiders have the effect of public relations or a public relations (PR) we implied.
6. audience. Whatever eventnya program, audience attendance factor / guest will be very important. Either pay or a free, a small party at home up to the level of a formula one race, the crowd factor was one measure of the success of the event.
The position of the above referred to as Element 5-P. The fifth element must SATISFIED, which can be achieved thanks to the hard work ELEMENTS P 2, which is implementing the EO. EO science can not solely be obtained on the benches of school, or a college courses. He is a science field, which can be obtained by direct practice in the field. Although classified as a field of science, but also need to be based on the principle of thinking methodologies and the managerial professionals. Not based on the results of it is unsatisfactory.
Some key groundwork EO is not too complicated. EO working system has a basic pattern of work standards, applicable everywhere. Actually, all based on one word, which is spirit. With passion, we were able to enter the working life of EO. Some of the things we need to consider as a basis when we think for a choose the profession as EO, among others was:
• Working with the high totality.
• Thinking of creative and the innovative.
• Sensitivity high level.
• Ability to communicate / negotiate / dialogue.
• Confidence
• Ability planning / concept.
• Ability analysis of the cost / financial.
• Ability to cooperate.
• The development of the art of imagination.
• The ability to make evaluations.
• Discipline is high.
thinking Detail
Speaking of EO was talking about detail and hard work. Office or a wherever we work, we will find a place that's the basics of technical work organizing a program. How it works to have a reference that is not much different from the basic principles of working in the field of another. Some important points are as follows:
• Understanding Program. Excepting the implementation team must have a certain level of understanding of the program, both technically and 'soul' of the program.
• Imagination Arts. It is our imagination controlled. That is the extent we try to create an imagination about the process of realization of a program until the time of execution of the program. How the plot, where the climax, where its appeal, what surprises and others.
• Written concept. This is manifested in the form of a written proposal. This proposal should be concise, brief, information, details, interesting and the easy to understand.
• Working Time Draft. This is commonly called time scheadule, including the composition of the detailed program (run down).
• Contact Viewer. Movement to contact all parties involved in or a related to a particular program. Contacts made in detail, clear, precise and the accurate
• Draft Budget. The draft budget in principle should be controlled any day, even every two hours during the day of H. This approach is important for a prevent over-budget. So it must be held constant balancing efforts.
• Information. It is a step in the effort to bring guest or a audience. For private courses, is usually simply by invitation, while for large events program needs to step publicity, marketing, promotion and others.
• Implementing Controls. Approaching the implementation and the at the time of execution, the level of control should be increased, because in times when that's is usually unexpected things happen and the requires anticipation quickly for a implement a plan A, B, C and the so on.
• Common Prayer. This step is very important because whatever we want and the we do, we need to build together a solid and the praying to God Almighty for a giving the gift.
• Final Report. After the evaluation, all must be arranged in one complete file the final report, the said
M I C E
- Meeting (Meeting)
- Incentive (booster / stimulator)
- Convention (convention / adat (custom)
- Exhibition (shows / exhibitions)
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