Senin, 09 Maret 2015
definition of the strategy in 2015
strategy of a word may have said that older age of the term management. strategy
as a vocabulary was originally derived from the Greek language, ie
strategos strategos word is derived from the word stratos military
bebarti and ag which means lead (purnomo and Zulkieflimansyah, 2005: 8).
based on this concept, the word strategy in the beginning instead of
vocabulary in science discipline manajenem, but closer to the military
field.oxford english dictionary reinforces the assertion that the strategy
in the context of language is ticking with the military field.strategic been defined in various ways by many authors, for example (Armstrong, 2003: 37).strategy is the determination of the basic long-term goals and
objectives, and implementation of a series of actions, as well as the
allocation of resources necessary to implement these goals (chandler,
1962).strategy is a set of basic or critical choices regarding the purpose and manner of business (child, 1972).strategies attention to really - really long term and scope of the organization. also
strategically critical way with great attention - indeed the
organization's position with regard sebdiri environment and special
attention to immerse - indeed procurement competitive advantage, which
is ideal sustainable over time, not with a technical maneuver, but by
using a long-term perspective as a whole (faulkener and Johnson, 1992).
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